Use of other communication tools to promote your event and farm

Customer Mailing List

Consider using a guest book where visitors can add their names and e-mail addresses to a mailing list. The mailing list can later be used to send your newsletter or reminder notices.

Farm web page

Does your farm need a website? The simple answer is: Yes. A farm needs a good simple website that is nicely laid out, full of great images, and linked to other websites. It should fit the theme of your business and should use the same logo and graphic design that is on your card and other marketing materials. Keep the site updated and make sure your contact information is current. Include links to the sites of local business associations, other area farms, tourist attractions, and local farm organizations. Make sure the web offers acurete and up-to-date information on your on-farm educationa services, the farm amenities and, most important, description of how to reach the farm.

Sample farm web page: Riverford Organic Farm, UK

Use of social media

Learn from the masters. Remember that every account starts with zero followers, and look to the ones you adore for inspiration. Note their content, imagery, and posting frequency, then mimic those practices until you find your routine. Look for exymple at …. on Facebook, and …. and …. on Instagram.

Your first assignment: Facebook.

You might be tempted to blast your message across every hot new platform. Resist the urge and begin on the most tested one - Facebook. Launch a business page and include contact details and links to your site in the description. Adopt your farm’s logo as the profile picture to bolster brand recognition. Facebook also offers easy-to-understand analytics and advertising tools, which can help you reach potential customers.

Expand to other platforms.

Once you’re comfortable with the rhythm of Facebook, test the waters on Instagram and Twitter, using the same profile picture but tweaking the message slightly, as needed. Twitter’s better for sharing links and discussing ideas, while Instagram is built for photos. Make the pics good; a mobile editing app, such as Snapseed, can help. To expand your audience fast, include popular hashtags that describe your content.

Be consistent.

Cultivating an active audience requires regular interaction. Post on every one of your platforms at least once a day to keep current and potential customers engaged. And don’t let the comments linger: Treat them like calls on a customer-service hotline, and respond promptly and politely.

Spark conversation.

Pose meaningful questions to generate engagement. Asking opinions works best - this builds a sense of learning and community that you should strive to foster.

Sample video about a farm event: Riverford Organics Pumpkin Day 2017

Convert followers into customers.

Cement the relationship by offering discounts to the first five people who comment on a post or farm tours for new CSA members. You can also grow your email list with a simple sign-up sheet at the farmers market. When you send out your newsletter, ask your subscribers to follow you on Facebook. It’s an honest, old-school way to build your virtual network.

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