Knowledge test – Module 5

What is marketing?

  • Marketing is researching who your target audience is.
  • Marketing is running advertisements in television.
  • Marketing is determining what people want, planning and providing products and services to meet those wants, and selecting the most effective ways of reaching those who might pay for these products and services.

What is “target audience”?

  • People willing to pay for my products/services.
  • Target audiences are distinct groups or segments of clients that you expect to reach when you employ different marketing strategies.
  • Everybody.

What are the best rules for succesfull promotion of your farm events?

  • Describe Your Farm Enterprise
  • Describe Your Product or Service
  • Define Your Customers
  • Develop a Marketing Strategy
  • All of the above

What are the key features of a Press Release?

  • It presents a newsworthy information.
  • It follows the who, what, when, where, why, how format.
  • It captures the reader's attention with the headline.
  • It includes a quote from the appropriate spokesperson.
  • It includes contact information for press to receive additional information.
  • All of the above

How to make it more attractive for schools to visit your farm?

  • Offer a pre-visit into the school to present your farm.
  • Emphasise links between activities at your farm and the national curriculum.
  • Offer a pre-visit and a risk assessment to the teachers
  • Offer the opportunity for some communication with school children.
  • All of the above

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