Unit 1 – Marketing yourself and your activities

Effective marketing is a key element in any business enterprise. Landowners who do not have experience in marketing a service business often overlook its importance. Even the best-managed fee-recreation business can be unsuccessful if prospective clients are unaware of the enterprise.

Marketing is simply determining what people want, planning and providing products and services to meet those wants, and selecting the most effective ways of reaching those who might pay for these products and services.

Gaining and maintaining customer trust is the most important goal of any marketing strategy. Whenever you communicate with existing or potential customers, make sure you tell your story but always do so honestly.